Leisure Society’s Shane Baum featured on WWD.com

Women’s Wear Daily’s Alexandra Steigrad knows that it is not about big logos and loud styles in eyewear- it’s all in the details. Recently Alexandra caught up with designer Shane Baum about the special materials required for the Leisure Society collection, from precious stones and diamonds, to titanium and buffalo horn.

Staying true to the brand’s core is also vital to both Leisure Society and Oliver Peoples. Both brands trade on their classic yet innovative designs.

For Leisure Society, designer Shane Baum hasn’t tried to reinvent the wheel, but he has taken advantage of plating technology that has allowed him to create 12-, 18- and 24-karat gold-plated titanium frames. “All of our frames are gold,” Baum said, adding that the brand will integrate diamonds and horn insets into frames. “Without innovations in technology, this couldn’t be possible.”

While Leisure Society’s customized glasses can cost tens of thousands of dollars, the standard frames retail for between $500 and $1,500.